Personal Brand Design

student project . Brand Design . Oct 2024

My personal brand, "Maddie Designs, Creative Duty," embodies my passion for crafting meaningful and beautiful designs. Inspired by nature, I strive to create work that is simple, balanced, and impactful. My color palette features soothing lavender shades, evoking a sense of calm and creativity, complemented by vibrant lime green accents for a fresh and lively touch.

This journey challenged me to reflect deeply, uncovering my true inspirations and refining my creative identity. My logo, based on my initials MM, draws from the motion of a pinwheel and the energy of a hummingbird, symbolizing movement, creativity, and vitality.

From this project, I learned the importance of self-reflection in understanding my creative identity and the values that drive my work. It challenged me to explore my true inspirations, refine my design process, and align my visuals with a meaningful purpose. This experience deepened my appreciation for the connection between creativity, storytelling, and purposeful design.